Let’s explore a world of 
design. Together.

Over a decade of experience designing thoughtful, user-focused digital experiences. I blend creativity with functionality to make every interaction count. Let’s build something great together.

Portfolio

View some of my projects here
Web and Mobile Products

Mobile Application, and
Design System

Desktop & Mobile Website, and Design System

Desktop & Mobile Website, and Design System

UX Research, UI Design, and Design System

Desktop & Mobile Website, and Design System

My Impact

What expertise I bring to the table

0 +

Products brought to life,
building businesses and industry along the way

0 M+

Over 6 million users impacted
through the creation of
apps and products
designed

0 +

Years of experience in making
products that meet user
and stakeholder
expectations

Work Experience

My past companies and references | From most recent to oldest

Lead Product Designer

  • Lead end-to-end UI/UX design across multiple products at DFNet Research, from research to final delivery
  • Take full ownership of design outcomes, ensuring quality, consistency, and usability
  • Design and maintain scalable, cohesive design systems across platforms
  • Continuously improve overall UI/UX for complex ISP and networking products
  • Translate insights from client support emails and meetings into actionable product improvements
  • Conduct QA and product testing, working closely with developers to ensure accurate implementation
  • Contribute to product strategy by aligning user needs with business goals

Senior Product Designer

  • Lead UI/UX designer creating end-to-end design across multiple products
  • Designed and delivered multi-million rand mobile and web applications, including 
e-commerce and auction platforms
  • Contributed and lead designs on products with over 2.4 million monthly users
  • Designed South Africa’s largest property development website and supporting mortgage systems
  • Worked closely with developers, clients, and stakeholders to bring products from concept to launch
  • Led UX research, testing, and design decisions to improve usability and performance
  • Created corporate brands and scalable digital experiences across web and mobile

Product Design and Marketing

  • First in-house Designer & Marketer at Durban South Toyota, owning digital presence end-to-end
  • Led UX and UI design for the dealership website, creating a structure later replicated across other Toyota dealerships
  • Increased website lead generation by up to 34% through UX improvements and optimisation
  • Managed website content, ensuring clear user journeys and conversion-focused layouts
  • Applied SEO best practices to improve visibility and organic traffic
  • Created and managed blog content aligned with customer intent and search behaviour
  • Ran and optimised Google Ads campaigns to drive targeted traffic and conversions
  • Managed social media marketing to support brand awareness and customer engagement
  • Continuously improved user experience through testing, iteration, and performance analysis

UI/UX Designer

  • Progressed from intern to full-time User Researcher, UI & Brand Designer
  • Delivered initial project for the United Nations, followed by biometrics-focused digital products
  • Designed UI and brand systems for mobile and web platforms in security and identity sectors
  • Led UX research to simplify complex systems and improve usability
  • Promoted to managerial role within 18 months, mentoring ~25 students across design and marketing disciplines
  • Directed design and research for 5+ mobile, web, and CMS platforms
  • Delivered solutions across security, environmental, and agricultural industries
  • Aligned user needs with business goals through end-to-end design thinking