Let’s explore a world of design. Together.
Over a decade of experience designing thoughtful, user-focused digital experiences. I blend creativity with functionality to make every interaction count. Let’s build something great together.
Portfolio
View some of my projects here
My Impact
What expertise I bring to the table
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+
Products brought to life, building businesses and industry along the way
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M+
Over 6 million users impacted
through the creation of
apps and products
designed
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+
Years of experience in making
products that meet user
and stakeholder
expectations
Work Experience
My past companies and references | From most recent to oldest
- Lead end-to-end UI/UX design across multiple products at DFNet Research, from research to final delivery
- Take full ownership of design outcomes, ensuring quality, consistency, and usability
- Design and maintain scalable, cohesive design systems across platforms
- Continuously improve overall UI/UX for complex ISP and networking products
- Translate insights from client support emails and meetings into actionable product improvements
- Conduct QA and product testing, working closely with developers to ensure accurate implementation
- Contribute to product strategy by aligning user needs with business goals
- Lead UI/UX designer creating end-to-end design across multiple products
- Designed and delivered multi-million rand mobile and web applications, including e-commerce and auction platforms
- Contributed and lead designs on products with over 2.4 million monthly users
- Designed South Africa’s largest property development website and supporting mortgage systems
- Worked closely with developers, clients, and stakeholders to bring products from concept to launch
- Led UX research, testing, and design decisions to improve usability and performance
- Created corporate brands and scalable digital experiences across web and mobile
- First in-house Designer & Marketer at Durban South Toyota, owning digital presence end-to-end
- Led UX and UI design for the dealership website, creating a structure later replicated across other Toyota dealerships
- Increased website lead generation by up to 34% through UX improvements and optimisation
- Managed website content, ensuring clear user journeys and conversion-focused layouts
- Applied SEO best practices to improve visibility and organic traffic
- Created and managed blog content aligned with customer intent and search behaviour
- Ran and optimised Google Ads campaigns to drive targeted traffic and conversions
- Managed social media marketing to support brand awareness and customer engagement
- Continuously improved user experience through testing, iteration, and performance analysis
- Progressed from intern to full-time User Researcher, UI & Brand Designer
- Delivered initial project for the United Nations, followed by biometrics-focused digital products
- Designed UI and brand systems for mobile and web platforms in security and identity sectors
- Led UX research to simplify complex systems and improve usability
- Promoted to managerial role within 18 months, mentoring ~25 students across design and marketing disciplines
- Directed design and research for 5+ mobile, web, and CMS platforms
- Delivered solutions across security, environmental, and agricultural industries
- Aligned user needs with business goals through end-to-end design thinking