Balwin is South Africa’s largest property development company. Providing housing to thousands of people in advanced tech, and eco estates, an in-house solution was created to give residents an easy experience of fiber network installation



Being an already trusted service and sales provider, embarking on creating a solution for easy access internet with great pricing, free installation and routers, as well as the capabilities for after sales support, Balwin decided to add in a great addition that targets their thousands of residents.



Client

Balwin Property

Role

UI Design, User Research, Design System, Low and High Fidelity Design

Company

Dotslash Digital

Understand User Needs and Preferences:

Investigate the specific needs and preferences of potential users regarding internet services, particularly focusing on aspects such as reliability, speed, customer support, and installation convenience.

Assess Perception of In-House Fiber Internet: 


Explore users' attitudes and perceptions towards an in-house fiber internet provider offered by a property development company. Identify any concerns, hesitations, or misconceptions users may have and address them accordingly

Evaluate Satisfaction with Existing Internet Providers:

Assess users' current satisfaction levels with their internet service providers, including larger companies. Understand pain points, frustrations, and areas for improvement to position the in-house fiber internet solution effectively.

Examine Support Expectations:

Investigate users' expectations regarding customer support for internet services. Identify desired support channels, response times, and the quality of assistance required to ensure a positive user experience.

Assess Perceived Value Proposition:

Understand users' perceptions of the value proposition offered by the in-house fiber internet solution, including benefits such as reliability, speed, cost-effectiveness, and the convenience of not having to contact larger internet companies.


Gauge Interest and Adoption Intentions:

Determine the level of interest among potential users in switching to an in-house fiber internet provider offered by a property development company. Identify factors influencing adoption decisions and potential barriers to adoption.

Desktop & Mobile Website, and Design System

UX Research, UI Design, and Design System

Web and Mobile Products

Balwin Connect came about through the realization that each of these 1000s of homeowners need fast reliable internet connection.  As a modern housing solution, the idea of being able to have their very own fiber internet connectivity system would make applying, receiving and setting up fiber an even more convenient system from brand new development contracts as well as existing

A complete system was built, including special rates for Balwin Property owners, including free installation and a host of packages available for affordability

My roles included:

Stakeholder meetings
User Experience
Research
Concept to Creation
SEO
Branding and Imagery
User Interface Design -Wireframing and High Fidelity
User Testing
Prototyping